ECOMMERCE CONSULTANT SYDNEY | AUSTRALIA-WIDE
You know your ecommerce business should be performing better. Where do you start?
Arqet helps ecommerce founders understand marketing performance, improve customer value and identify opportunities to increase profit.
Independent commercial advice, focused projects and practical implementation guidance.
Where is your ecommerce business losing opportunity?
Visibility and Acquisition
AI, GEO, SEO, paid advertising and channel performance.
Customer Value
CRM, lifecycle marketing, retention, AOV and customer acquisition economics.
Commercial Profitability
Product mix, margins, fulfilment costs, operations and strategic prioritisation.
Senior ecommerce expertise. Without the agency overhead.
Arqet is a boutique ecommerce consultancy for founders who need experienced advice and practical support without a large agency commitment.
Work directly with Abbie Evans, an ecommerce founder and former senior retail executive with more than 25 years of commercial experience.
Whether you need an independent review, help with a specific problem or support with a growth plan, the work is scoped around your business.
Direct access to senior expertise | Defined projects and flexible advisory
Practical recommendations and implementation guidance | Independent commercial perspective
Three ways to work with Arqet
How I work
01
Review
Understand the business, data and current activity.
02
Diagnose
Identify the underlying commercial causes.
03
Prioritise
Rank opportunities by value, urgency and capacity.
04
Direct
Provide clear actions, briefs and implementation guidance.
05
Review Progress
Assess results and adjust priorities.
I have managed the same commercial pressures you face.
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I founded and grew GIGI&TOM to more than $5 million in turnover within three years.
I have also held senior leadership roles across merchandise, finance and operations with David Jones, TJX, Global Shop Direct and LEGO.
I understand the decisions behind ecommerce growth, from customer acquisition and marketing investment to product margin, inventory, technology and fulfilment.
Arqet brings this experience to founders who need an independent commercial perspective and practical support.
Ecommerce experience in practice
FEATURED INSIGHTS
Practical answers to founder questions
Is your marketing performing?
Are customers finding you?
Where is your profit going?
FREQUENTLY ASKED
What does an ecommerce consultant do? An ecommerce consultant helps you identify what's limiting sales, customer growth and profitability. Arqet reviews your marketing performance, customer behaviour, merchandising and operations to identify the underlying problems. You receive clear priorities, practical recommendations and an action plan suited to your business.
Do you help implement your recommendations? Yes. Arqet provides practical implementation guidance, detailed action plans and project support. Depending on the scope, this includes developing strategies, preparing implementation briefs, coordinating with your existing team or agency, and reviewing progress. You retain control of your business and implementation resources.
How is Arqet different from an ecommerce agency? Arqet provides independent commercial advice rather than managing advertising campaigns or selling ongoing marketing services. You work directly with an experienced ecommerce founder and former senior retail executive. Engagements focus on your specific business challenges, without large agency overhead or unnecessary retainers.
Do I need an ongoing contract to work with Arqet? No. Arqet offers flexible engagement options based on your needs. Start with an Ecommerce Growth Audit, engage Arqet for a focused project, or arrange independent advisory support. Each engagement has a defined scope, deliverables and agreed fees. Ongoing support is available where appropriate, without requiring a long-term commitment.
Know what to work on next.
Tell me what is underperforming, what you have already tried and where you need an independent view.