ECOMMERCE CONSULTANT SYDNEY · WORKING AUSTRALIA-WIDE
Find out why your ecommerce business isn’t converting or growing profitably
I help Shopify and ecommerce businesses identify what is limiting traffic, conversion, marketing returns and profit, then turn the evidence into a clear, prioritised growth plan.
WHEN ECOMMERCE PERFORMANCE STALLS
You may not need more traffic. You need to know what is holding sales back.
Low conversion, rising advertising costs and weak profit can signal a wider commercial problem.
Traffic without enough sales
Your store is attracting visitors, but too few are becoming customers.
Revenue without enough profit
Advertising and promotions may be generating sales without delivering a sustainable return.
Activity without clear priorities
Your team and agencies are busy, but it remains unclear what is limiting performance or what should be fixed first.
WHEN ECOMMERCE PERFORMANCE STALLS
Ecommerce is a connected commercial system, not a collection of channels
Traffic, conversion, marketing, merchandising, customer retention and operations all affect one another. Arqet identifies where that system is breaking down, what it is costing the business and what should be addressed first.
DIAGNOSE THE REAL PROBLEM
PRIORITISE THE STRONGEST OPPORTUNITIES
BUILD A CLEARER PATH TO PROFITABLE GROWTH
BEFORE YOU SPEND MORE
Your marketing cannot outperform the system behind it.
Before investing in more traffic, advertising, content or a new website, make sure the business can convert that investment into sustainable revenue and profit.
Ecommerce strategy
Conversion and customer journey
SEO, content and GEO
Merchandising and digital operations
ECOMMERCE CONSULTING SERVICES
Commercial problems, solved in the right order.
Each engagement starts with the business problem. The scope follows the evidence, the desired outcome and what the business can realistically implement.
Ecommerce Growth & Conversion Audit
For businesses that know performance is below potential but do not know what to fix first.
• Shopify store and customer journey
• Conversion and cart abandonment
• Marketing, traffic and SEO
• Prioritised commercial action plan
Focused Ecommerce Strategy Projects
For a defined ecommerce problem that needs deeper analysis and clear implementation direction.
• Conversion and customer growth
• SEO, taxonomy and site structure
• Merchandising and retention
• Analytics, operations and profit
Independent Ecommerce Advisory
For owners who need experienced oversight of performance, agencies and growth decisions.
• Performance and agency reviews
• Investment prioritisation
• Independent challenge and review
• Ongoing strategic guidance
WHAT IS HOLDING PERFORMANCE BACK?
The visible problem may not be the problem you need to solve
Arqet looks beyond the immediate symptom to identify the commercial cause and the most valuable next action.
Why is my Shopify store getting traffic but not converting?
Why are my ecommerce ads generating sales but not profit?
How can I increase online sales without increasing ad spend?
How can I improve ecommerce ROAS?
Why are customers abandoning their carts?
Why are sales growing while profit declines?
HOW I WORK
Clear priorities. Practical direction. Better commercial decisions.
01
Review
Examine the business, data, website, customer journey and relevant activity.
02
Diagnose
Separate the visible symptoms from the underlying commercial causes.
03
Prioritise
Order opportunities by urgency, commercial value and implementation capacity.
04
Direct
​Turn the strategy into clear actions and implementation briefs.
05
Review Progress
​Assess outcomes, challenge activity and establish the next priority.
WHAT THIS GIVES YOU
Know what to fix first and why it matters
Clearer commercial priorities
Understand where performance is constrained and which problems matter most.
Stronger conversion and revenue
Remove customer journey barriers that limit action and sales.
More effective marketing investment
Focus spend and resources where they have the greatest commercial value.
More profitable, sustainable growth
Connect growth decisions with margin, cash flow and operational reality.
WHAT THIS GIVES YOU
Ecommerce strategy grounded in commercial reality
Independent advice shaped by senior retail leadership, financial accountability and hands-on ecommerce ownership.
Senior commercial experience
Leadership across retail, finance, merchandise, operations and full P&L accountability.
Hands-on ecommerce ownership
First-hand experience managing marketing, technology, inventory and fulfilment inside an online business.
Independent perspective
Commercial advice without an agency retainer, media spend or platform agenda.
ECOMMERCE EXPERIENCE IN PRACTICE
Commercial problems diagnosed and prioritised
See how Arqet connects conversion, customer, marketing and operational evidence to identify what is limiting ecommerce performance and what should happen next.
An ecommerce business had disconnected activity across CRO, CRM, SEO and marketing. Arqet identified the performance gaps and developed a prioritised growth roadmap.
Customer acquisition investment was not aligned with retention and repeat-purchase behaviour. Arqet reviewed the customer lifecycle and redirected focus towards more valuable growth opportunities.
A growing ecommerce business faced margin pressure from fulfilment and cost-to-serve. Arqet identified avoidable costs and opportunities to improve profitability.
ARQET INSIGHTS
Practical answers to common ecommerce growth problems
Clear commercial guidance on conversion, marketing efficiency, customer value and profit.
Understand the customer-journey, merchandising and measurement problems that can prevent traffic from becoming sales.
See how margin, advertising, discounts, fulfilment, returns and inventory determine what remains after the sale.
Learn why ROAS and attributed revenue can look positive while the complete commercial result remains weak.
FREQUENTLY ASKED